Alef Bet Jewelry is a mother-daughter company based out of Los Angeles, CA. Paula, the mother, began selling jewelry when we were kids. Her husband (my dad) wouldn’t buy her any baubles, so she started selling her own in order to increase her personal stock. I (Alissa) joined up while attending UCLA in 1996, after my husband suggested that we make Hebrew alphabet charms. Thus, the name Alef Bet for alphabet. Many years later, we no longer manufacture only letter beads in Hebrew, but lots and lots of great jewelry! Take a look, you’ll be surprised!