Our “evil eye” jewelry is extremely popular. Some of the feedback we enjoy receiving is that our designs offer ancient talisman in modern, feminine, cool, hip, even glamorous and fabulous form. Basically, so you don’t feel like you’re wearing a museum relic—not that there’s anything wrong with antiquities, by the way.
People from Israel, Greece, Sicily, Italy, Turkey, North Africa and other areas around the Mediterranean are usually familiar with this idea of the “eye”—it’s part of the culture and has been for thousands of years. The eye (usually blue) gazes out over doorways, dangles from the rear-view mirrors of taxicabs, and is carefully pinned inside baby-clothes. It even hangs around the necks of hard-working donkeys!
But maybe the concept loses a bit in translation. The use of the word “evil” puts some people off.
“Evil” sounds really aggressive, but folkloric scholars (and yes, there are such people) generally share the opinion that the evil eye is generally perceived as passive. Foremost among these scholars was Dr. Alan Dundes, who worked and taught at the University of Berkeley.
Dr. Dundes’ exhaustive and fascinating studies include an essay called “The Wet and the Dry: The Evil Eye.” Here, he discusses the idea that the evil eye is usually associated with envy, jealousy, or longing. The classic example: a childless woman, for instance, may gaze with yearning at a baby, and this results in the child being affected by the evil eye. The woman isn’t really “evil” in the contemporary sense of the word.
As for the title of Dr. Dundes’ essay, he associates traditional affliction by the evil eye with becoming parched, dried-out, and drought, true to the Middle Eastern origins of the symbol, where fresh water may be more precious than rubies and pearls.“Google” him for a really fascinating read.
And meanwhile, have yourself a nice, cool glass of water—hydration is key!—and check out our great collection of eye jewelry. Think of it as a “protective” eye watching over us all.