Feeling Lucky? Feeling Fortunate?

Maybe it’s just the smell of Spring in the air, or the time spent with family during the Spring holidays, but we’ve been thinking about the idea of “fortune” this week.

We use the word “fortune” the way we use the word “luck”—we have both good and bad “fortune” and “luck”.

From fortune-tellers and fortune-cookies, human beings have always been obsessed with this idea of “fortune”.  In this sense, “fortune” is used in the context divining the future. In our more suggestible moments, we look to a Magic 8-Ball, or read the patterns of swirled coffee-grounds and tea-leaves, cards, creases in the palms of the hand, cowrie shells, and a
thousand other “methods” for telling us what will happen next. And hoping for
the best.

We may also use the word to mean a large sum of money– “I spent a fortune on that dress”. Using the word “fortune” to mean material wealth suggests that we got rich by being lucky.

We may in fact plan, strategize, invest, scrimp, save and work very hard to collect our cash and goods. But they can vanish in the wink of an eye, i.e., a bad divorce-settlement, or worse. The latter half of this is definitely “bad fortune”.

As modern people, we want to feel that we control our destiny. Do we? Our persistent interest in fortune and luck suggests that there is a cosmic wild-card which may be played at any time. Our fortunes may reverse in a heartbeat, in spite of all our planning, fretting,
bitten fingernails and sleepless nights.

In fact, the popular game-show, “Wheel of Fortune”, finds its roots in ancient Rome: Fortuna was an especially fickle goddess, who became associated with a revolving wheel, because no one’s fortune, or luck, is always constant.

Like the classic Sinatra song goes, ” you’re ridin’ high in April, shot down in May. That’s life!”

It’s human nature to want to protect our wealth, our health, our well-being, and to protect our loved ones in the same way. Some of our most popular designs literally feature the word “protection”. Others protect the wearer symbolically, with the Shield of David
(Mogen David), the hamsa, the eye. If you’re feeling really lucky, wear them
all!

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About jewishstarjewelry

Alef Bet Jewelry is a mother-daughter company that manufactures jewelry in Los Angeles, CA. The company was started while Alissa was attending UCLA, and her husband came up with the idea of making Hebrew letter jewelry. Hence, the name and company were born--- Alef Bet Jewelry. (Like alphabet but in Hebrew) Since 1996, Alef Bet Jewelry has grown both its products and popularity. We are nationwide and our jewelry can be found in many boutiques and jewelry stores near you. Call for a store near you, or look online at www.alefbet.com.
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