Let’s Lighten Up for Purim

At first glance, the Jewish calendar seems to be strewn with solemn sacred occasions.  Many holidays do command reverence in its most solemn forms, such as atonement.

Then there’s Purim.

Traditions vary, depending upon where in the Jewish world you are. It’s safe to say that Purim is triumphant, noisy, even rowdy, and brings a playful carnival atmosphere to this holiday which will be observed come sundown March 19-20, 2011.

One of the most universal Purim celebrations is the giving of  mishloach manot.  The Book of Esther—and Esther really is the heroine behind Purim—commands us to give gifts of food (or money for food) to the needy.  And, many people do more than this—friends and families exchange yummy gifts, too.  Baskets of cookies, especially the buttery poppy-seed treats known as “Hamantaschen”, are a Purim classic, and lots of other favorites find their way into Purim gifts. In this sense, we consider Queen Esther to be the grandmother of the modern-day “goody-bag’!

Our suggestion: in addition to snacks and sweets that will be gone before you can say, “baruch Mordecai” (“Blessed be Mordecai”), include a gorgeous, enduring piece of Alef Bet jewelry in your special Purim gift-baskets.

Our selection includes many small treasures, such as a bendel bracelet featuring the simple red “protection” cord, clasped by a delicate hamsa in sterling silver (our stock #: bendel-15a). Or maybe a dainty, sterling silver hamsa necklace with a Chai charm (our stock #: 905-18), or a gemstone bracelet— one of our popular Bat Mitzvah items, too. Lots to choose from, something sweet and lasting to celebrate a joyful Purim.

Bendel BraceletChamsa and Chai Necklace

 

Hamsa and Gemstone Bracelet

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About jewishstarjewelry

Alef Bet Jewelry is a mother-daughter company that manufactures jewelry in Los Angeles, CA. The company was started while Alissa was attending UCLA, and her husband came up with the idea of making Hebrew letter jewelry. Hence, the name and company were born--- Alef Bet Jewelry. (Like alphabet but in Hebrew) Since 1996, Alef Bet Jewelry has grown both its products and popularity. We are nationwide and our jewelry can be found in many boutiques and jewelry stores near you. Call for a store near you, or look online at www.alefbet.com.
This entry was posted in bat mitzvah gift, charm bracelets, evil eye jewelry, jewish gifts, jewish holiday, purim, red string bendel bracelet. Bookmark the permalink.

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