Chai Jewelry

Bendel bracelets are worn for good luck and protection.  There is an additional chai charm on the bracelet that means long life in Hebrew by combining the two Hebrew letters “chet and yud”.  The tradition behind wearing a red string is that when it unravels or falls off, you were protected.  The color red is worn for in many cultures as a sign of protection.

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About jewishstarjewelry

Alef Bet Jewelry is a mother-daughter company that manufactures jewelry in Los Angeles, CA. The company was started while Alissa was attending UCLA, and her husband came up with the idea of making Hebrew letter jewelry. Hence, the name and company were born--- Alef Bet Jewelry. (Like alphabet but in Hebrew) Since 1996, Alef Bet Jewelry has grown both its products and popularity. We are nationwide and our jewelry can be found in many boutiques and jewelry stores near you. Call for a store near you, or look online at www.alefbet.com.
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